A 4-minute ad may sound like a movie as far as commercials go, but this Pampers Japan spot is worth watching in full—with tissues nearby. The baby care giant followed four women to their child's one-year checkup. The commercial, called Mom's First Birthday, revolves around the idea that "a baby's birthday is also a mom's first birthday."
Pampers then teamed up with the fathers to give Mom a birthday present she'll never forget. While the mothers were in the doctor's office, the dads decorated the hallway with sweet family photographs and words of gratitude for her year of sleepless nights and hectic schedules. And the sweetness doesn't end there—watch the full video (with subtitles) to see the rest of the heartwarming surprises.
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